To be reputable a global company which is acknowledged for its entrepreneurship and prestige in its sectors, shows respect to human and humanitarian values, and owns the strength and commitment required to put its production and brands to the top on national and international platforms.


To be a group which provides a competitive superiority by focusing on customer satisfaction, is capable of competing in its focus sectors, does not compromise with its quality in its products and services, has a continuous and profitable growth with its activities and financial performance, and makes contribution to society and environment with its conscience.